COMMITMENTS

The future starts today

  • #1 Sourcing ingredients ethically
  • #2 Respecting our global environment
  • #3 Empowering women through beauty

At Shiseido, we believe that every detail counts; every action can make a difference, and there is no such thing as small commitments. Respect for the planet, society, and people is embedded in our culture. In everything we do, from development to production, we strive to preserve the environment that we all depend on. This defines our purpose as we move into the future to build a better world.

  • #1 Sourcing ingredients ethically
  • #2 Respecting our global environment
  • #3 Empowering women through beauty
#1
SOURCING INGREDIENTS ETHICALLY
Inspired by the Shinto tradition in Japan — where nature is contemplated and celebrated like nowhere else — we mainly choose ingredients taken from traditional pharmacopeia. The Enmei herb, known for its exceptional anti-aging properties and used in the Future Solution LX products, comes from 350-year-old trees that grow on Mount Koya. The Waso range contains yuzu and rice and is also a good example of how we promote the excellence of local production and support farmers from different regions of Japan. Our ingredients are ethically sourced to minimise environmental impact and maximise quality and credibility.

A VIRTUOUS CIRCLE

FOR PEOPLE, NATURE, AND THE SKIN
#2
RESPECTING OUR GLOBAL ENVIRONMENT
BEING AWARE
Where and how we live impacts our skin's quality. From digital fatigue to stress, from UV rays to pollution and blue light — at Shiseido, we examine all external factors and potential skin aggressors in our laboratories to find solutions that protect and preserve the skin. In particular, we have built up nearly 100 years of expertise in sun protection and developed exclusive technologies used in sunscreens to boost skin defence in reaction to its environment.
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Our corporate mission

BEAUTY INNOVATIONS FOR A BETTER WORLD

BEING SUSTAINABLE

We believe that beauty has the power to change the world, not only for individuals but for society. We know our responsibility to take care of the environment as much as we protect skin when designing and manufacturing our products. Across all areas of our business and value chains, we promote initiatives that reduce our environmental impact.

Based on the Japanese concept of Mottainai, we follow the 5R philosophy:
  • Reuse with refillable packaging — made possible with our products starting in 1926
  • Recycle by designing packaging easy to dismantle
  • Reduce by choosing thinner and lighter materials
  • Replace by using more recycled materials
  • Respect by taking concrete and strategic actions toward sustainability
Shiseido is also committed to the health and beauty of the ocean. With the Shiseido Blue project, we’ve been supporting actions such as beach cleaning. We also measure the environmental impact of our products, verifying that our UV filters have no significant effect on coral*, even under conditions like those in the summer season.

* Egg-sized colony, excluding planktonic larvae and juvenile coral colonies.

#3
EMPOWERING WOMEN THROUGH BEAUTY
From the very beginning, we are driven by innovation, transformation, and the creation of social value. Not content to just inspire women with our products and services, we have also worked to increase their visibility and elevate their role in society.
In 2007, we launched a grant for female researchers to promote the scientific efforts of generations of women. In 2021, for the launch of the Ginza perfume — an ode to femininity — Shiseido partnered with the organization W4 which supports and promotes education, health, and equal opportunities for women around the world, in both rural and urban areas. Shiseido is also a sponsor of the Women of Influence Awards in France, which celebrates female entrepreneurship.
THE SHISEIDO ACADEMY OF BEAUTY AND FASHION (SABFA)
The Biyo Kenkyujyo (Beauty Research Center) was founded in 1953 to provide beauty lectures to Shiseido chain stores throughout Japan. The centre was later renamed Biyo Gijyutsu Kenkyujyo (Shiseido Beauty Techniques Research Centre) and began to specialise in research into beauty techniques. After several name changes, the centre became the Beauty Creation Centre. The SABFA has earned an elite reputation among training academies worldwide and graduates are highly sought-after professionals.
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Life comes from beauty