At the heart of our J-beauty philosophy, our three-step skincare routine blends essential gestures and carefully selected ingredients. Discover how three premium skincare products can purify, nourish and protect against daily aggressors, all working towards achieving a radiant glow.
Step 1: Prepare Your Skin
The Importance of Cleansing with Shiseido's Clarifying Cleansing Foam
The ideal skin care routine should always begin with cleansing. Each day, your skin encounters dirt, microorganisms, makeup, sweat, and pollution particles. Additionally, it sheds millions of skin residues daily, with some accumulating on the skin's surface. Those can clog pores, causing breakouts, irritation, and dryness, which can promote the appearance of signs of ageing. A thorough cleanse removes these impurities, makes your skin released leaves your skin refreshed, and prepares it to better absorb and assimilate the benefits of your follow-on skincare products. Japanese beauty favours a double cleanse where the first step is to dissolve any makeup residue. Instant Eye And Lip Makeup Remover is a gentle makeup remover that immediately dissolves waterproof and long-wearing eye makeup and lipstick. The second step is to cleanse morning and evening with Clarifying Cleansing Foam, a formula that contains Micro White Powder and White clay to effectively remove skin-dulling surface residues, pollutants, and oxidised substances. It is perfectly designed to remove impurities while preserving the skin hydration to ensure a radiant skin. For best results, take a penny-sized amount, mix it with cold or lukewarm water and massage gently in circular motions to work up a rich lather before rinsing. The foam is delicate and highly effective. There is no need to scrub or use harsh granules that are often too abrasive for the skin.
Step 2: Defend Against Environmental Stressors
The Key Role of Ultimune in Your Daily Routine
The second essential skin care routine step protects the skin from free radical offenders and environmental damage. This step is particularly important for women in their 30s, when the skin’s function begins to weaken and the skin undergoes more stress. This is where a smart serum comes in, as it replenishes the epidermis with potent antioxidants and other protective ingredients that not only protect, but also hydrate and bring out radiance. Your best defense: Ultimune Serum Power Infusing Concentrate that offers healthy, youthful-looking results. It’s powered by exclusive ImuGenerationRED™, a technology that enhances the natural protective function of skin to combat external and internal factors that impact skin’s health and accelerate its aging. The formula contains a blend of eight botanical ingredients. Among these ingredients, the precious Reishi Mushroom, which helps fight against external stress effect, is combined with Iris Extract to help revitalise the skin’s defence system. Meanwhile Perilla, Ginko, Thyme and Lotus Germ work in tandem to protect the skin from damage including the one caused by pollution.
Step 3: Moisturise and Nourish
Choosing the Right E-Series Product for Your Skin Type and needs
Besides Suncare, the final step of your J-Beauty skincare routine is moisture. This attracts and locks in water molecules to the outermost layer of the skin, which acts as a barrier to protect against urban stressors, minimise the appearance of fine lines and wrinkles, and improve the skin’s suppleness. With a variety of next-generation formulas to choose from, your SHISEIDO moisturiser will do more than hydrate. It will also improve skin function and recovery. While SHISEIDO moisturisers all activate skin’s vitality, they have specific benefits such as firming and lifting, or reducing the appearance of wrinkles and dark spots. Shiseido has created products tailored to address various skincare needs that arise during different age brackets, including the 20s, 30s, 40s, and 50s.
Emulsion, Day Cream, or Enriched Cream: What's Best for You?
To determine which skin care products you need, follow this handy overview. Emulsions are: usually water-based, lightweight moisturisers that hydrate skin while providing the right amount of essential nutrients. It usually penetrates quickly in the skin with no perceptible finish. Ideal for oily, combination skin, or hot, humid climates. We recommend: Vital Perfection Uplifting and Firming Day Emulsion SPF30, a light, ultra-hydrating moisturiser that fights loss of elasticity, wrinkles and dark spots.
Integrating Sunscreen into Your Skincare Routine
In Japanese routines, prevention is even more important than correction. This is why it is important to integrate sunscreen in your beauty routine. If you’re applying your skin care products in the morning, top it with a broad-spectrum SPF. It’ll protect your skin from UVB and UVA rays, preventing sun damage and premature ageing. UV rays are present all year round, cloudy days included, so we strongly advise making it part of your daily skincare routine. Your sunscreen will create a veil or barrier on top of your skin, so it should be applied after your serum and moisturiser. If you’re planning to wear makeup, you can add this once your sunscreen has been absorbed. For those who prefer shorter routines, Shiseido offers day moisturisers, foundations, and tinted moisturisers with SPF. To encourage daily use, we recommend choosing a sunscreen that feels comfortable and works well with your skin type. SHISEIDO has award-winning SPF formulas that nourish and take care of your skin while they protect. Here are our top picks: An ultra-lightweight, non-greasy sunscreen that is enriched with nourishing skincare ingredients: Urban Environment Age Defense Oil-Free SPF 30 A foundation with SPF that helps resist heat, humidity, oil and even movement: Synchro Skin Self-Refreshing Foundation SPF 30 A non-sticky on-the-go top up stick, ideal for sensitive parts of your face and body: Clear Suncare Stick SPF50+ If you’re unsure which SPF level to use, check our Guide to SPF.
Tailoring Your Routine: Tips for Different Skin Types
Everyone’s skin is unique and deserves a truly tailored skincare routine. For example, some of us need formulas to alleviate dryness or control excess oil, while others suffer from hyperpigmentation and need skin products to prevent and treat irregularities of skin tone. Men, likewise, have distinct skincare needs and concerns specific to their physiology and lifestyle. Try Shiseido’s online skin diagnosis tool that will help guide you towards a customised skincare routine.
Conclusion: Embrace a Holistic Approach with Shiseido's Skincare
Taking care of your skin is about adopting the appropriate habits and taking a few valuable minutes each day to embrace mindful skincare gestures. Shiseido combines a unique heritage of Japanese skin practices with the most advanced technology to help you unveil healthy looking skin. Begin your own skincare routine with our beloved J-Beauty products.
