Clear Suncare Stick
SPF50+
20g
Sun Safety 101
What is SPF?
All you need to know about sun exposure.
How to Apply Suncare
Because every day is a sun day
WHO
Everyone needs SPF, no matter your skin tone
WHEN
Always.
UV rays are present year-round and can pass through car, aeroplane and office windows
WHERE
On all exposed skin (even eyelids, hands, backs of the knees, and lips).
HOW
Apply one ounce for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post‑swim.
WHY
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?
WHO
Everyone needs SPF, no matter your skin tone
WHEN
Always. UV rays are present year-round and can pass through car, aeroplane and office windows
WHERE
On all exposed skin (even eyelids, hands, back of the knees, and lips)
HOW
Apply one ounce for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post‑swim
WHY
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?
SHISEIDO SUNCARE
Next-level sunscreen innovations – only from Shiseido.
The next generation of Shiseido suncare is here. Discover our new formulation, now featuring four ground-breaking technologies to strengthen your skin’s protection against the sun. Fusing the latest findings in UV shielding with our skincare expertise, our featherlight, anti-ageing, broad-spectrum sunscreens keep you protected from head to toe.
With over 100 years of expertise, Shiseido presents:
Extra sun protection, with a stronger, higher SPF.
Extra skincare power, with innovative anti-ageing ingredients.
Extra sustainability, with suncare that reduces impact on the environment.
OUR SIGNATURE TECHNOLOGY
SuperVeil-UV 360TM
Powering all Shiseido suncare since 2012, SUPERVEIL UV 360 Technology ensures the most even veil of protection for your skin. Every curve is covered as the innovative formula adapts to your unique skin texture, warding off the damaging effects of UV rays from every angle.
WetForce
Making a splash since 2015, Wetforce Technology features a UV protective veil that becomes even stronger when water touches your skin. Sun, sea, sweat and pool water boost its shielding power for protection you can trust. You’ll know it’s working when it turns a whitish colour on contact with water, before going completely transparent again.
HeatForce
Introduced in 2020, Heatforce Technology absorbs sunlight to optimise your UV protective veil in even the hottest conditions. As your skin is warmed by the sun, heat-activated sensors increase your sun protection. Higher temperatures = higher protection. A must for warm rays and far-flung getaways.
AutoRepair
New for 2024, AutoRepair Technology enhances your skin’s sun protection by automatically restoring the UV protective veil when it’s damaged by friction. You don’t have to worry about rubbing sunscreen off; the damaged UV film is instantly repaired to ensure the most even application of SPF.
POWERED BY SKINCARE INGREDIENTS
PREVENT WITH PROFENCE CEL™
Our exclusive botanical blend fuses hydrating Algae Complex with soothing Licorice Root Extract to prevent UV-induced wrinkles, dark spots and dullness.
PROTECT WITH NATURE SURGE COMPLEX
This one-of-a-kind complex shields pores from the damaging effects of air pollution. Now formulated with Hypotaurine to also safeguard skin against oxidative stress.
BOOST WITH SAFFLOWER EXTRACT
The hero herb targets fibroblasts – the cells responsible for collagen production – to give skin an anti-ageing effect.
Our Suncare History
Over 100 years of UV research and innovation
Shiseido begins research into UV protection.
Shiseido launches its first sun cream:
Uviolin.
‘Shiseido Sunscreen’ displays an SPF number
—the 1st company in Japan to do so.
Shiseido sun cream includes a PFA number,
which measures the UVA protection factor.
Shiseido develops Anessa, a specialised line of
sun protection products with powerful UV-blocking
technology and skincare ingredients.
Shiseido develops a sun cream that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sun cream ingredients.
Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.
Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.
Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.
The groundbreaking AutoRepair Technology automatically restores the UV protective veil when it’s damaged by friction.
1915
Shiseido begins research into UV protection.
1923
Shiseido launches its first sun cream:
Uviolin.
1980
Shiseido Sunscreen displays an SPF number
—the 1st company in Japan to do so.
1986
Shiseido sun cream includes a PFA number,
which measures the UVA protection factor.
1992
Shiseido develops Anessa, a specialised line of
sun protection products with powerful UV-blocking
technology and skincare ingredients.
2004
Shiseido develops a sun cream that can be
washed away with regular cleanser.
Typically, oil-based cleansers were needed to
remove stubborn physical sun cream ingredients.
2012
Shiseido develops SuperVeil-UV360TM technology
which ensures uniform UV protection from all angles.
2015
Shiseido launches its WetForce technology,
which becomes activated when in contact with water,
creating a stronger UV protective veil.
2020
Shiseido innovates with HeatForce. Together with
WetForce, they deliver ultimate broad-spectrum
protection that is strengthened by water and heat.
2024
The groundbreaking AutoRepair Technology
automatically restores the UV protective veil when it’s damaged by friction.
Shop the Shiseido Suncare Collection
ACTIVE
Ultimate protection that keeps pace
with active and outdoor lifestyles
Sun Cream & Suncare
Frequently Asked Questions
1.What is SPF and what does it stand for?
SPF Stands for Sun Protection Factor. SPF is a measure of how long a sun cream will protect skin from UVB rays.
2. What is UVA and UVB?
UVA causes skin ageing and UVB rays are responsible for sunburns. More than 90% of visible skin ageing is caused by the sun.
3. How long does it take to develop a sunburn?
It takes 20 minutes for unprotected skin to turn red.
4. How much sun cream should I use?
1 Ounce is the recommended amount of sun cream for each application.
5. When is the sun at its strongest?
The sun's rays are strongest between 10am to 2pm.
6. How much UV radiation reaches the earth?
80%.
7. Who should apply sun cream?
Everyone should apply sun cream.
8.When should you apply sun cream?
You should always apply SPF. UV rays are present year-round and can pass through car, aeroplane and office windows.
9. Where should you apply sun cream?
You should apply sun cream on all exposed skin (even eyelids, hands, back of the knees, and lips).
10. How should you apply sun cream?
You should apply 1 ounce of sun cream for the entire body and a 5p-sized drop for the face, and reapply every 2 hours or post-swim.
11. Why should you apply sun cream?
Wrinkles, dark spots, uneven skin tone, and skin cancer. Need we say more?